Paid Social Specialist

Paid Social Specialist

Zurich Office

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.

We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.

Are you ready for a dynamic role in a truly international environment?

*The working language of our office is English and only CV's submitted in English will be considered.

Key Responsibilities:

Creative Production & Automation: Design, build, and manage dynamic ad templates and creative assets within Smartly.io, ensuring scalable and on-brand ad production across Meta, TikTok, Snapchat, Reddit, and other paid social platforms.

Dynamic Ad Personalisation: Leverage Smartly.io's creative automation capabilities to produce personalised, data-driven ad variations at scale - tailoring messaging, visuals, and formats to specific audiences and markets.

Creative Strategy: Collaborate with marketing and brand teams to translate campaign briefs into compelling visual concepts and ad formats that drive performance and align with EF's brand identity.

Template Management: Build, maintain, and continuously improve a library of reusable ad templates within Smartly.io, adapting them for different languages, markets, and campaign objectives.

Testing & Iteration: Design and execute structured creative A/B and multivariate tests across ad formats, visuals, copy variations, and audience segments to identify top-performing creative combinations.

Creative Performance Analysis: Monitor creative-level performance data, identifying trends and insights to inform design decisions and optimise future ad production.

Cross-Team Collaboration: Work closely with paid social campaign managers, creative, and analytics teams to ensure creative assets are aligned with campaign goals and launch accurately and on schedule.

Reporting: Contribute to weekly and monthly performance reviews with creative-level insights, learnings, and recommendations for continuous improvement.

Brand & Policy Compliance: Ensure all creative assets comply with platform specifications, data privacy regulations, and EF brand guidelines across all markets.

Required Skills and Qualifications:

Experience: At least 2 years of experience in paid social creative production or performance design, with hands-on expertise in Smartly.io or a comparable creative automation platform.

Smartly.io Proficiency: Deep working knowledge of Smartly.io's creative tools, including dynamic templates, feed-based personalisation, and automated creative workflows.

Design Skills: Strong visual design skills with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma, with a keen eye for creating compelling, platform-native ad creatives.

Performance Mindset: Ability to balance creative quality with performance objectives — understanding how design choices impact CTR, engagement, and conversion, and using data to drive creative decisions.

Platform Knowledge: Familiarity with ad specifications and creative best practices across Meta, TikTok, Snapchat, and Reddit.

Cross-functional Communication: Excellent communication skills, with the ability to present creative concepts and performance insights clearly to both creative and marketing stakeholders.

What EF offers:

Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs

Free use of EF Hello: a premium Language Learning App

Tuition Reimbursement for continued Education

Exciting opportunities for domestic and international travel

And much more…

AtEF Language Abroadwe are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

Ready to make a difference while having fun? Apply now!

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