Head of Offline Brand Activation (f/m/d) (100%)

Your Responsibilities:

• Own the multi-layout windows toolkit, adapted by account and store tier, synchronized with our 4–6 week story cadence
• Lead POSM, in-store animation and splash design coordination
• Build sell-in toolkits for new collections — line sheets, look books, B2B presentation decks
• Design account-specific co-marketing for top wholesale doors, and lead trade show booth design and B2B materials
• Supply materials to our Global Ecom team for pure-play partner activation
• Develop promotion mechanics stories & toolkits (% off, bundles) and lead GWP creation, distribution and communication
• Drive trade-driven activations that bridge commercial big bets with offline execution
• Adapt packaging layouts by market and product variant and coordinate print production, working from designs owned by Brand Creative
• Run a closed loop with Brand Creative: brief in, deploy out, learnings back
• Align with Marketing Planning & Orchestration on calendar and story-window timing
• Partner with VM & POP Experience for in-store coherence and with Digital Brand Activation for offline-to-online consistency
• Lead, coach and grow a team of 3, building the processes that let a central team deploy world-class toolkits at global scale



Your ideal profile:

• 8–12+ years of experience in Trade Marketing, Retail Marketing, Wholesale Marketing or Brand Activation
• Minimum 3 years of people leadership experience (nice to have)
• Bachelor’s degree or Master's Degree in Marketing, Business Administration, Communications or a related discipline
• Experience within fashion, lifestyle, premium consumer goods or retail industries
• Strong background in wholesale and key account environments
• Proven track record deploying large-scale offline activation programs across multiple markets
• Experience with windows, POSM, sell-in materials, packaging adaptation and trade fairs
• Demonstrated ability to link activation activities to sales and brand performance
• Experience operating in international, matrix organizations
• Fluent in English. Additional European language is considered an advantage
• Strong Microsoft Office skills (Excel, PowerPoint, Word)
• Willingness to travel internationally to markets, trade fairs and retail locations
• Strong aesthetic judgment and brand sensitivity
• Commercial mindset combined with operational excellence
• Excellent stakeholder management capabilities
• Strong project management and prioritization skills
• High level of ownership and accountability
• Hands-on execution mindset
• Passion for retail, customer experience and brand building
• Collaborative leadership style with strong coaching skills
• Ability to balance creativity and execution in a fast-paced environment