Marketing & Merchandising Specialist - Maternity cover

The role:

As part of the Export Europe Marketing & Digital team, you will contribute to the growth and successful execution of our marketing strategy across diverse European markets.

With a strong focus on the Makeup category and Merchandising, you will act as a key link between HQ teams, distributors and local markets, from launch strategy and forecasting to assortment, planogram and best-in-class execution at Point of Sale.

What you’ll do:

Contribute to the Makeup category strategy for Export Europe by assessing business potential and growth opportunities and supporting the definition of launch ambitions in line with the regional strategy

Coordinate and monitor forecasts for new launches and promotional activities, working closely with HQ, Commercial teams, Supply Chain and local distributors

Support, coordinate and validate the operational execution of Makeup launches across the region, ensuring markets have the right assets and guidelines to deliver consistent, best-in-class execution

Monitor category performance and market feedback to identify opportunities and support strategic recommendations

Coordinate POS visualisation and soft merchandising, translating marketing strategy and sales insights into impactful executions in line with brand guidelines

Support new openings and refits across the region, coordinating local assortment, planograms, visualisation and brand image implementation

Analyse sales data to recommend the optimal assortment and planogram, maximizing shelf profitability while ensuring alignment with brand portfolio strategy and equity