Product Manager Gastroenterology fHB

Shape the future of diagnostics – join our leadership team!

BÜHLMANN Laboratories AG is an internationally active and growing life sciences company headquartered in Schönenbuch, near Basel, Switzerland. With 50 years of excellence in in\-vitro diagnostics (IVD), we develop, manufacture, and distribute innovative diagnostic solutions trusted by hospitals and laboratories around the world.

To strengthen our marketing team, we are seeking a strategic, entrepreneurial, and execution\-focused professional as:

Product Manager Gastroenterology fHB (m/w/d) 100%

In this highly visible commercial role, you will lead end\-to\-end product launch excellence for our Gastroenterology portfolio while developing and implementing distributor marketing strategies that accelerate market adoption and international business growth. You will collaborate closely with internal cross\-functional teams (Sales, Medical Affairs, Regulatory, Supply Chain) and external distribution partners to ensure successful market entries and sustained commercial performance.

Your Role – Strategic. Global. Impactful.

• Product Launch Leadership: Own and drive end\-to\-end launch planning and execution for Gastroenterology products across designated international markets.
• Cross\-Functional Management: Lead cross\-functional launch teams, establish timelines/milestones, identify risks, and ensure alignment between Marketing, Sales, Medical Affairs, Regulatory, Supply Chain, and Customer Support.
• Commercial Toolkits \& Enablement: Develop launch toolkits, customer engagement materials, training programs, and market insights to optimize messaging and positioning.
• Distributor Marketing Management: Act as the primary marketing contact for international distributor partners, helping them create localized campaigns, promotional materials, and educational programs aligned with global goals.
• Partner Performance \& Events: Track distributor marketing effectiveness via defined KPIs, identify growth opportunities, and organize distributor meetings, workshops, and commercial planning sessions.
• Commercial Excellence \& Strategy: Support customer segmentation, campaign optimization, revenue growth initiatives, demand forecasting, and business cases for future market expansions.

Your Profile – Visionary. Collaborative. Data\-driven.

• Education: Bachelor's or Master's degree in Marketing, Business Administration, Life Sciences, Healthcare Management, or a related field.
• Professional Experience: Minimum 5 years of experience in product marketing, launch management, or commercial roles within MedTech, Healthcare, Diagnostics, or Medical Devices.
• Launch \& Market Track Record: Proven track record of successfully managing product launches; experience in the Gastroenterology market is highly preferred.
• Distributor Network Experience: Demonstrated experience working with international distributors and indirect sales channels.
• Skills \& Competencies: Strong project management, analytical, and business acumen with the ability to lead cross\-functionally without direct authority.
• IT \& Digital Tools: Proficient with Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint), CRM systems, and project management platforms ( , Asana).
• Languages \& Mobility: Fluency in English is required (German and/or French is a plus); willingness to travel internationally.

What We Offer

• An exciting, high\-visibility role leading international product launches in a core diagnostic therapeutic area.
• A dynamic, innovative work environment with a collaborative culture, open communication, and flat hierarchies.
• High autonomy to manage launch projects with room for initiative and fast decision\-making processes.
• Comprehensive onboarding, modern infrastructure at our headquarters in Schönenbuch, and attractive employee benefits.

Are you ready to elevate a global diagnostics brand to the next level?

Then we look forward to receiving your application!

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