Product Manager Martech

• Administration - Marketing
• Zug
• Contracting
• Vollzeit
• Marketing, Medizintechnik

Tasks & Responsibilities:

Strategic Leadership & Roadmapping

• Vision & Strategy: Define and communicate the product vision and long-term roadmap for our Martech ecosystem.
• Market Analysis: Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit.
• Business Alignment: Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company-s broader financial objectives.

Tactical Execution & Delivery

• Backlog & Sprint Management: Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint.
• Agile Facilitation: Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments.
• Functional Specifications: Translate marketing requirements into clear technical specifications.

  Stakeholder & Team Orchestration 

• Cross-Functional Bridge: Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team.
• Quality Assurance: Validate that every product increment meets the "Definition of Done" and fulfills the strategic intent established in the roadmap.

Must Haves:

• Minimum Bachelor's degree in a relevant field
• Previous experience in marketing platforms and product ownership
• Minimum 5 year of experience within Martech
• Dual-Competency Expertise: Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment.
• Martech Domain Knowledge: Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA).
• Agile Mastery: Expert-level experience with Scrum frameworks, backlog grooming, and product management software.
• Technical Literacy: Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders.
• Analytical Mindset: Strong capability to use data and customer insights to make prioritization decisions.
•  Language Skills: Fluency in English required, German is a plus